Thursday, November 13, 2008

Innovation at Kern

If you were to ask what is the single driving force that pushes all Kernites to excel, its innovation. We have always prided our ability to take decisions that distinguishes us from the others and allows us to deliver exemplary value to our customers. We have never believed in doing something just because 'everybody does it'. If we do something, it's because we believe in it.

For instance, a few years back when we started Kern, everybody designed websites. However, we never felt the need to design websites just because everybody did so. Similarly, when we started our learning solutions division, people thought that eLearning was only about technology. eLearning companies had only technical teams with zero instructional designers on board. We turned it around and said: "eLearning is for learners. Every decision in creating a course is determined by a thorough study of learners. We believe we can design an effective course only when we understand our learners—their needs, wants and motivations. Our learning strategies drive the tools and technology used to create eLearning and not the other way round. While technology is important, technology sans instructional design is like constructing a building without an architect."

And it is precisely this relentless focus on innovation that has helped Kern carve out a niche in the midst of multiple usability and elearning companies in India.
  • Kern won a Brandon Hall award in just its fourth year of operation.
  • Kern follows a rigorous, patented course development process using LCM with learners at the centre of our development methodology.
  • Kern is the only company to guarantee the effectiveness of our solutions.
  • Kern does not propogate eLearning or technology-driven solutions, Kern focuses on simple, sustainable solutions that add value to our client. Kern has the capability to deliver all types of training ranging from classroom to eLearning to 'on the job' learning.
  • Kern's team is acknowledged as the best in the industry and Kern's team of experts have extensive knowledge of computing, usability, design, programming, and learning technologies.

For us at Kern, the motto is simple. "Do work that we believe in and help our clients maximize their ROI."